Friday, September 18, 2009
9/18/2009 06:30:00 PM
Standard Chartered to become Liverpool's sponsor:-
Standard Chartered bank to replace Carlsberg beer as Liverpool soccer club sponsor next season
Standard Chartered bank will replace the Danish beer Carlsberg as soccer club Liverpool soccer club's primary sponsor next season in a deal worth 80 million pounds ($134 million) over four years.
Carlsberg had sponsored the 18-time English champions since 1991 but had only been paying about 7 million pounds annually in recent years for the right to appear on the club's jerseys.
Liverpool managing director Cristian Purslow said Monday the cash injection will speed construction of a new stadium. Since buying Liverpool in 2007, American owners Tom Hicks and George Gillett Jr. had been surprised by the club's inability to exploit its global status through commercial deals.
Standard Chartered had been trying to sponsor Manchester United before the Premier League champions completed a deal in June with Chicago-based insurance broker Aon Corp. that starts next season.
Aarrgghh!! *Pissed Off + Frustrated* dat "Champions League" wont be showin' on Starhub!! But instead on Mio TV, taken over by SingTel!! =(